Haku Yoka, the name is inspired by the expression 'Hakuna Matata' which originally comes from Swahili and became famous through its use in the movie The Lion King; it means 'no worries' or 'no problems'.

Therefore, the philosophy of the brand is fundamentally to communicate to young children that everything is okay, just be yourself, no worries!

Haku is the name of a giraffe character and Yoka is a panda. They are best friends and help and support each other to overcome all kinds of adventures and situations.